SOCIAL MEDIA COPYWRITING

Dedicated to crafting individualized, branded language to translate creative visions into compelling and consistent copywriting approaches at the organizational level. My work has been featured on various digital platforms, including social media, podcasts, and e-newsletters.

EMORY FILM AND MEDIA STUDIES

CENTER FOR WOMEN AT EMORY

OXFORD COLLEGE THEATER

Emory University Department of Film and Media. I launched the official Instagram page, evolved its Facebook page, wrote infographic (see below) and caption copy, and journalistically reported department-wide accolades of students, alumni, and faculty. Within two years, my efforts contributed to the growth of the Instagram account by 300%, and this increased social media engagement influenced a correlating spike in attendance rates for in-person events post-pandemic.

Center for Women at Emory. I produced pop-culture-esque copywriting in the form of infographics and social media captions to accompany multimedia content for signature programs. I likewise wrote long-form copy for and co-hosted the in-house podcast, "The Lounge at the CWE” and participated in weekly cross-functional team meetings to further assess marketing strategies with peer collaborators and senior management.

Oxford College Department of Theater. I wrote copy for playbills, infographics, and social media captions for the dynamic range of Oxford College's theatrical productions and visiting guest speaker events. I adhered to the department's socially inclusive core values and implemented culturally relevant details into my social media copywriting approach, as appropriate, which reached campus and city-wide audiences.

Though a picture is worth a thousand words, the right string of words possesses the power to move thousands of people. I work with company leaders to establish story-driven messaging strategies that represent their overarching mission, core values, and brand narrative in the form of a consistent and distinguished online presence. My process begins with analyzing the company's live social media analytics and conducting an in-depth market analysis to identify gaps and opportunities in their current marketing strategy to leverage internal performance improvement onward. My commissioned work largely involves creating engaging and informative captions and digital content for various communication media channels that resonate with the respective target audiences, which have primarily served Gen-Z social media users.

Through four years of organizational and freelance social media copywriting, I have invested in the up-leveling of my creative execution, project range, linguistic versatility, diversification of skill development, and technical proficiency leading to a more refined approach of penning bespoke short- and long-form copywriting.

Top Skills
Qualitative Research • Storytelling • Cross-functional Collaboration • Organization Skills • Project Management • Attention to Detail • Brand Development • Quality Assurance

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SOCIAL MEDIA COPYWRITING

Dedicated to crafting individualized, branded language to translate creative visions into compelling and consistent copywriting approaches at the organizational level. My work has been featured on various digital platforms, including social media, podcasts, and e-newsletters.

Top Skills Qualitative Research • Storytelling • Cross-functional Collaboration • Organization Skills • Project Management • Attention to Detail • Brand Development • Quality Assurance

Top Skills
Qualitative Research • Storytelling • Cross-functional Collaboration • Organization Skills • Project Management • Attention to Detail • Brand Development • Quality Assurance